Favorite Advertising campaign:Old spice the man your man could Smell Like Campaign – Because of the Campaign’s ability to transform a functional, Low-Involvement product (and category) into a relevant brand and conversation-starter to the younger, digitally savy target audience.
Favorite Quote: Ideas (read: Vision) without execution are mere Hallucinations – Thomas Edison
Favorite Book: The Alchemist – Because in times when I need inspiration, I remember “Maktub” or “it is written”… in the context of, “ It’s said that when you desperately want something, the universe conspires to make it happen”.
TV series:Chef’s Table (Netflix) – Because I love to cook & I love to travel (and eat food as I travel)
Movie: The “toy Story” saga – because of its ability to teach complex Life lessons (friendship, Loyalty, Compassion) into simple, easy to digest moral Stories and Learnings
Focus: Account management, Project Management with keen inclination towards Strategic Planning
Your edge: A hybrid communications practioner - Passionate about all things Digital, having built strong foundations first by understanding traditional advertising principles and branding but dug deeper into all things digital in the most recent years
Work experience: 10+ years consumer marketing experience – working with brands such as Nestlé, Unilever, Mondeléz (Kraft Foods), Friesland Campina, Proctor & Gamble, Diageo, Volvo Trucks, Sony Pictures Entertainment among others…